EDITORIAL CONTENT

Stories that challenge perceptions

Introducing Bohdee

Amy Lyons: China girl

A social-first publisher

  • Our standalone media channel is called Bohdee and publishes directly to YouTube, Facebook and Weibo.

  • The brand is committed to bridging gaps between cultures, generations and point of view, by challenging perceptions and making people think.

  • We have a separate content stream for English and Chinese audiences, but both have a target audience of people aged between 25 and 35.

  • This video has been viewed more than a million times.

I am what I wear