OUR MANIFESTO

Real stories,

told by journalists.

Real stories,

told by journalists.

Before we were video producers, most of us were journalists. That matters more than it sounds. Anyone can point a camera at someone and ask them to talk. Getting a true, coherent story out of a person who has never faced a camera — and doing it in the 45 minutes you have before they need to be back at work — is a specific skill. It's the one we've spent careers building in newsrooms, and it's the one we bring to every video we make.

Before we were video producers, most of us were journalists. That matters more than it sounds. Anyone can point a camera at someone and ask them to talk. Getting a true, coherent story out of a person who has never faced a camera — and doing it in the 45 minutes you have before they need to be back at work — is a specific skill. It’s the one we’ve spent careers building in newsrooms, and it’s the one we bring to every video we make.

We know which question unlocks the story. We recognise, in the room, when we have the line the whole edit will be built on — and when we don't. We don't pack up on schedule. We pack up when the story is in the can.

National Training Course

OUR METHOD

Two ways to tell a story

Every project starts with the same question: whose voice should carry this film?

APPROACH A

Narrated

A presenter, host, or voice-over guides the viewer through the story, introducing people, providing context, tying threads together. This works best when a story spans multiple people or places, needs a strong brand or campaign voice, or has to do some explaining alongside the emotion.

Ideal for a campaign that needs breadth as well as heart.

APPROACH B

First-person

No host, no narrator, no imposed script. The story is built entirely from the subject's own words — what they said, in the order that makes their story land. This is harder to produce well, because there's nowhere to hide a gap in the story with a line of narration. It has to be earned in the interview. But when it works, nothing feels more credible to an audience, because nothing stands between them and the person on screen.

What you hear is what the scientist actually said in the room.

Neither approach is better. The right one depends on the platform, the purpose, and what the story actually needs. Part of our job is telling you which.

OUR PROCESS

Shoot once, cut many

Every project starts with a single, fully resourced shoot — multi-camera, properly lit, properly directed. From that one shoot, we build a master film, typically three to four minutes, in 16:9, for your website, events, and stakeholder presentations.

Then we go back into the same source material and cut it again — and again — for the platforms that need something shorter. A 45–60 second vertical or square cut for social, built from the same interview, the same footage, the same story, just told at the pace and shape a different platform demands.

You don't pay for a second shoot day to get a second version of the story. You pay once, and we make sure the story works everywhere it needs to.

You don’t pay for a second shoot day to get a second version of the story. You pay once, and we make sure the story works everywhere it needs to.

THE DIFFERENCE

Why it matters

Your audience can tell the difference between a story that was found and a story that was written and performed. Our newsroom background means we go looking for the first kind.